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What is Mobilegeddon?

Mobilegeddon is the name of the new Google algorithm that is coming out on April 21, 2015. This is what Google has to released to the public about the this particular update, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” According to Clickz, a marketing news blog, over 50% of our visits now come mobile traffic. For most of the local businesses that we deal with, we actually noticed a higher rate than what Clickz has stated. So what does this update mean for your business? I’ll skip all the fluff and I’ll give it you straight – firstly (THE BAD), if your website is not mobile optimized / mobile ready, before the time of this new algorithm change; your site will suffer in rankings. Secondly (THE GOOD), this is the perfect time to gain leverage over your competition – by having a mobile ready website. Having a mobile ready website now will automatically rank you higher than your competitors that do not a mobile friendly website. Here are a few key benefits for having a mobile ready website: Your website will rank better in Google Your website will not suffer any rank loss during this new algorithm update It will improve your click through rate, because Google will now give it a mobile friendly tag in the mobile search results It will increase time spent on your website because the mobile visitors will get a better experience So how can you tell if your website is mobile ready?...
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